I’ve been trying to wrap my head around my problem with these ice bucket videos in support of ALS. Something didn’t sit right with me, and yet I felt like a complete jerk crapping on all these lovely people making loving efforts to make a difference.

And then, suddenly, it struck me. Almost none of the video efforts I have seen have included any information about ALS beyond how to spell it. They’ve done a magnificent job of raising money, but I seriously doubt that many people watching these videos have a clue as to what ALS is.

Thus, in support of their efforts and to spread not just awareness but also knowledge, I have produced a short, very homemade video (click below) with terrible production values (as in none).

I hope it helps.