Tag Archives: LinkedIn

Engage me, don’t yell at me

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While on LinkedIn earlier today, an acquaintance posted the following image that has been circulating lately; an image humourously designed to explain social media.

Look at me!

Look at me!

What this also highlights, however, is our complete lack of understanding when it comes to social media…that it has to be social.

Well, it doesn’t have to be social. Plenty of examples on the Internet (probably some written by me) where an individual or company has used social media to scream out their own message, not bothering to wait for a response or worried whether they are engaging the individuals on the other end. Just one giant game of: Look at me! Aren’t I clever? Love me!

Again, I recognize my own culpability in this. I too can be accused of approaching social media like a dog barking at a window, with little or no concern about those at whom I am barking. I do my best to have a point and always enjoy engagement.

Social media should be about engaging and building a community of which you and I are just one member. It should be more about listening than talking. It’s about starting a conversation, not a speech.

Thus, I offer the following revision of the white board presentation above.

Look at us!

Look at us!

In social media, everyone can hear you scream…but how many of us are listening to what you are screaming?

(Of course, this could all be high-handed holier-than-thou BS…in which case, I expect you to hold me to account. Go ahead, prove me right!)

Communication or Noise – My 200th post

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In honour of my 200th posting to my blog, I wanted to get some feedback from you, my readers and guests, about the blog.

I worry sometimes that my eagerness to write, my enthusiasm for ideas and visions, puts some people off. That the messages I try to convey are received and perceived as spam, an intrusive noise in the recipient’s day.

This blog is just one example.

Whereas most people post once a week or every couple of weeks, I am posting almost twice a day on average (200 posts in 120 days). I recently joked with a friend that I had only just discovered that other people post to WordPress, too.

My one solace is that social media outlets like WordPress, Facebook, Twitter and LinkedIn are voluntary. That you—my community—have chosen to follow me, to connect with me, and that should I become onerous or boring, it is within your power to ignore me or disconnect entirely. And some people have. I respect that and I thank them for their time, wishing them well.

Working in advertising and owning several email accounts, I understand the invasiveness of spam, the personal violation of being picked out a crowd by someone only looking for personal gain. I don’t want to be that person. I want to share, not push.

But I also want you to know that what you think matters to me. I will always welcome and respect your feedback and commentary, but reserve the right to determine how best to incorporate it, if I do.

In fact, I have initiated a couple of polls to solicit your direct feedback on the volume and content of this blog. I would greatly appreciate you taking a quick second to offer your thoughts.

You are my community, and I am grateful for that.