Do not go gently – Having an impact

Indifference

Few are the creatives who do not want the world to love, or at least like, their work. We pour our heart, our soul, our tears into our art, and live in the dread that it will not find a receptive audience.

But are we dreading the wrong reaction?

Meaningful creative, to my mind, should evoke a reaction, and ideally one that is visceral and emotional before it is intellectual.

I want the viewer or reader to react instinctively, involuntarily to my creative, long before reason steps in and helps him or her modulate the response to more socially acceptable forms.

Thus, I fear less the angry or violent response to my work. Express those emotions and tell me why you revile my work. What is it in the creative that elicits such primitive, basal responses?

And if you find the work itself primitive, crude or malformed, the work of an unseasoned hand, then tell me how better to season it. What skills do I lack and how can I add them to my repertoire?

No, it is not rejection I fear. It is indifference.

It is the thought that my work is so devoid of meaning that it leaves you without any feeling whatsoever. It is simply not worth considering.

An emotional response, whether positive or negative, enhances my creative because the energy you expend to respond adds meaning to my work. Indifference, however, renders me and my creative effort void (collectively speaking, of course).

When we create, we should worry less about eliciting a positive reaction, and more about striking something at the very core of our audience. Something that they cannot ignore because it touches unnervingly close at their very essence.

 

For more on ways to improve your storytelling, visit:

So, What’s Your Story? (web site)

So, What’s Your Story? (Facebook)

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