Engage me, don’t yell at me

While on LinkedIn earlier today, an acquaintance posted the following image that has been circulating lately; an image humourously designed to explain social media.

Look at me!

Look at me!

What this also highlights, however, is our complete lack of understanding when it comes to social media…that it has to be social.

Well, it doesn’t have to be social. Plenty of examples on the Internet (probably some written by me) where an individual or company has used social media to scream out their own message, not bothering to wait for a response or worried whether they are engaging the individuals on the other end. Just one giant game of: Look at me! Aren’t I clever? Love me!

Again, I recognize my own culpability in this. I too can be accused of approaching social media like a dog barking at a window, with little or no concern about those at whom I am barking. I do my best to have a point and always enjoy engagement.

Social media should be about engaging and building a community of which you and I are just one member. It should be more about listening than talking. It’s about starting a conversation, not a speech.

Thus, I offer the following revision of the white board presentation above.

Look at us!

Look at us!

In social media, everyone can hear you scream…but how many of us are listening to what you are screaming?

(Of course, this could all be high-handed holier-than-thou BS…in which case, I expect you to hold me to account. Go ahead, prove me right!)

Writing “Line by Line”

Do you want to be a writer but don’t have any ideas?
Are you afraid of looking like a fool?
Don’t have time to complete a project?

Then check out the blog “Line by Line”, a project to create a story one line at a time by anyone who wants to contribute.

No money down! No payments ever! No long-term commitments! No sense, at all!

At “Line by Line”, you’ll read sentences like:
“Without realizing I was doing so, my hand reached out for the vial, and Dorgon hesitated before finally releasing it to me, nervously licking his eyelid.”
and
“Instead, I pulled myself to my feet using his adam’s apple for leverage and pushing his face into the floor, such that I finally had the upper hand.”

Check it out!

This innovative new idea for building a story, line by line, day by day, was hatched by Ionia Martin and Julian Froment.

500 Views of Little Joe’s Heart post

500

AMAZING! Thank you all, so much.

As of earlier today, my blog post updating the story of Little Joe’s Heart had received 500 views.

My gracious thanks to all the people on Twitter who have and continue to retweet my original posts and to friends on Facebook who shared the post on their Facebook pages.

Together, we are raising awareness of the need for organ donors.

Thank you! Thank you! Thank you!

Be A Donor (Canada)

OrganDonor.gov (US)

Donate Life (US)

NHS Blood and Transplant (UK)

Little Joe’s Heart – An infant awaits a donor

As some of you may recall from a previous post (A parent’s call in the darkness), I told you about a friend of mine whose infant son is in desperate need of a heart transplant to keep him with us.

Almost a month and a half later, I am happy to report that Joe is still fighting, refusing to give up, but am sad to say that he is still waiting for a donor.

Super Joe

Word is getting out, though, and even if Joe cannot be helped in time, his parents’ efforts to raise awareness of the need for organ donors (including this YouTube video) is having an impact.

Like this recent report on Global TV News: Parents Pin Hopes on Heart Transplant

Or this retweet and plea from actress Shannon Elizabeth:

Shannon

Or this message of support from Grey’s Anatomy star Ellen Pompeo:

Pompeo

And of course, the continued love and support from hundreds of people worldwide.

Please do what you can to support organ donor registry in your area. None of us may be in a position to help Joe directly, but we can all do something to help other families going through the same turmoil and fear.

Please reblog this post to help spread the word. Joe and his family (and I) will be ever so grateful.

Joe and his twin sister

Joe and his twin sister

Let’s go to the Ex – Part Two

Okay…so after 4 days without Internet access, here is the remainder of the images from the CNE (following up on Part One).

Let’s go to the Ex – Part One

Every year for two weeks in August, going back to the Ex has nothing to do with trying to rekindle an old flame…or does it?

Ending on Labour Day, the Canadian National Exhibition plays host to families from throughout the Greater Toronto Area, often dragged by parents trying to relive their own childhoods.

At 134 years old, the grand lady is starting to seriously show her age. She struggles every year to keep up with a population that is increasingly more comfortable keeping its head in a Blackberry or iPad.

She’s creaky. She’s doddering. She smells funny. But she’s ours, and I think we’ll keep her for a few more years yet.

Here are some of the people who agree with me.

PS If you want to learn more about old things Canadian, check out this great blog Bite Size Canada by T.K. Morin

Selling out versus selling

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Over the last few years, I have met a lot of artists of various stripes, and almost to a person, one of the major fears each has is the belief that to become a success and to make a living with their Art, they will have to dilute that art. They’ll have to sell out. Some simply fear it in quaking silence, while others fend it off with flecks of foam like some rabid dog chained in a backyard of their own making. To each, their own.

You have a vision for your Art and you must respect that. It is because you are doing your Art that your Art is different from anyone else’s. By the same token, if you do hope to make enough money to keep at it, you must be able to express your Art in some commercial way.

Admittedly, with technologies such as self-publishing (formerly known as vanity publishing) and phones that offer better cinematography than anything Cecile B could have dreamt of, you can go it alone as no one before you could. You can make all of your dreams come true, but the question is, will those dreams come true? Will anyone beyond your mom, your partner and a few close friends bother with your Art once discovered?

I’m not saying to make a living you have to sell out. Don’t despoil your craft in the name of crass commercialism. If you’re truly an artist rather than a hack, it wouldn’t serve your purposes and you’d come to loathe the thing you once loved.

No, I’m talking about finding a line of compromise between your vision and the market’s.

As this is particularly close to my heart right now, let’s say that you’re writing a screenplay. First, congratulations. There may be thousands of screenplays out there, but I am confident there are billions of unfinished scripts and half-thought ideas.

Having completed your screenplay, however, is only the first step. Now you’ve got to share your creation with dozens of other people, each of whom will want to put his or her stamp on the work.

Story editors, readers, producers, directors, actors, financiers, market researchers. To a greater or lesser extent, each of these people has to buy into what you’re selling before your movie will get made.

Sure, if your film is small with a very modest (miniscule) budget, all of these titles may be handled by 3 to 6 people, but even then, you’ll likely run into issues with distribution.

I’m not saying it can’t be done. History is replete with artists who decided to go it alone. But the unwritten backdrop of that history is swamped with the myriad films sitting idle on bookshelves or hard drives, or competing with cavorting kittens and bad karaoke on YouTube or Vimeo.

If you want to share your Art—and I’m betting that you do—then you want outside thought, you want feedback, you want people to contribute.

Don’t look at barriers, but rather seize opportunities to engage. These people are your first audience. Respect them. Use them. Understand them. Do this and you’ll be well on your way to realizing your vision in their world.

 

(Image is property of owner and is used here without permission because I refuse to let anyone sell out.)

Communication or Noise – My 200th post

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In honour of my 200th posting to my blog, I wanted to get some feedback from you, my readers and guests, about the blog.

I worry sometimes that my eagerness to write, my enthusiasm for ideas and visions, puts some people off. That the messages I try to convey are received and perceived as spam, an intrusive noise in the recipient’s day.

This blog is just one example.

Whereas most people post once a week or every couple of weeks, I am posting almost twice a day on average (200 posts in 120 days). I recently joked with a friend that I had only just discovered that other people post to WordPress, too.

My one solace is that social media outlets like WordPress, Facebook, Twitter and LinkedIn are voluntary. That you—my community—have chosen to follow me, to connect with me, and that should I become onerous or boring, it is within your power to ignore me or disconnect entirely. And some people have. I respect that and I thank them for their time, wishing them well.

Working in advertising and owning several email accounts, I understand the invasiveness of spam, the personal violation of being picked out a crowd by someone only looking for personal gain. I don’t want to be that person. I want to share, not push.

But I also want you to know that what you think matters to me. I will always welcome and respect your feedback and commentary, but reserve the right to determine how best to incorporate it, if I do.

In fact, I have initiated a couple of polls to solicit your direct feedback on the volume and content of this blog. I would greatly appreciate you taking a quick second to offer your thoughts.

You are my community, and I am grateful for that.

RC Scanner – Toronto markets

As I continue to plunge my way through a series of magazine features and a new screenwriting class, I haven’t had as much time to write for the blog, so here is another dip into my personal photo archives.

For all its concrete canyons, Toronto has some amazing neighbourhoods and open markets. Two, in particular, form the core of the city, places where the entire city–people of a thousand backgrounds–can gather to shop, drink and talk: Chinatown and Kensington Market.